Website Language Mirroring

Sharptalk Translations is dedicated to high-quality human translations of leading Websites into foreign languages, with a focus on increasing your website's Conversion Rate.  We take a comprehensive approach: translating a site's content and meta-tags, optimizing (SEO) for the foreign language search engines, and consulting with our clients to adjust product messaging for the various groups.

The Case for Spanish Website Translation

Marketing to the Spanish language split in the United States offers a particularly exciting opportunity for all established online business.

Facts:

• The Hispanic-American market comprises 42.6 million people, or 13% of the U.S. population. [1]
• 67% of Hispanic households are Spanish speaking, while only 33% are English speaking. This is expected to grow to a 70%/30% split. [2]
• This means that currently 1 in 12 Americans is Spanish-language only.
• Spanish speaking Americans wield over $600 billion dollars in annual purchasing power!

Marketing campaigns targeted at Hispanics are crossing traditional barriers, most notably in the case of the Spanish-language Crest advertisement during the 2003 Grammy Awards.  Online marketing is no exception: Translating a website to capture traffic from the Spanish-speaking market is more than a “nice extra”, it is becoming a necessity. [3]

Website "Mirroring" is more than mere word-for-word language translation.  In order to capture Spanish-speaking traffic, there are many steps we take: Each page's title, descriptions and meta-tags must be painstakingly inspected, optimized and submitted for Spanish-language Search Engine spiders. We position your website in important Hispanic-American online portals, develop affiliates, consider cultural adjustments in marketing message, and implement targeted marketing initiatives to make your site noticeable to the Hispanic-American online market. 

References:

1 - http://www.census.gov/prod/2003pubs/p20-545.pdf
2 - http://www.ipsos-ideas.com/articles/vol5-3.cfm
3 - http://www.roperasw.com/newsroom/press/p0301002.html