Media Planning & Buying

 

TV is still the dominant player in advertising, with consumers watching more than 4 hours per day — but screens are morphing into tablets and smartphones, and content distribution has never been more complex. We plan television campaigns for maximum impact and cost savings while also addressing modern multi-screen behavior.

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Direct Response TV media planning and buying services:
  • Audience segmentation
  • Audience media usage analysis
  • Programmatic buying
  • Broadcast television
  • Satellite television
  • Cable television
  • Addressable TV
  • National, regional, local and hyper-local TV
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